- True glamour comes easy when you adorn this smooth and stretchy microfiber Natoriâ„¢ Hidden Glamour Full Fit Contour Underwire bra with supportive underwire contour cups for a natural, round shape.
- Flat scalloped lace overlay at the neckline and center.
- Gold-tone logo charm at center gore.
- Fully adjustable shoulder straps.
- Hook-and-eye closure.
- Style #736044.
- Body: 76% nylon, 24% spandex;
Lace: 87% nylon, 13% spandex;
Cup lining: 100% polyester. - Hand wash cold, line dry.
- Imported.
- If you’re not fully satisfied with your purchase, you are welcome to return any unworn, unwashed items in the original packaging with tags and if applicable, the protective adhesive strip intact. Note: Briefs, swimsuits and bikini bottoms should be tried on over underwear, without removing the protective adhesive strip. Returns that fail to adhere to these guidelines may be rejected.
- How to Measure Your Bra Size
$70.00 Original price was: $70.00.$46.90Current price is: $46.90.
- Prompt service, every time.
- Best price, safe shopping guarantee
- Shop with confidence, enjoy free returns.
- Shop with confidence, we guarantee quality.

| Color | Cafe |
|---|---|
| size | 32C, 32D, 32DD, 32DDD, 32G, 34D, 34DDD, 34G, 36D, 36DD, 36DDD |
25 reviews for Natori Hidden Glamour Full Fit Contour Underwire 736044 | Underwear & Intimates
Add a review Cancel reply
Related products
Sale!
Sale!
Sale!
Rated 4.75 out of 5
Sale!
Sale!
Sale!
Rated 4.79 out of 5
Sale!
Sale!
Clothing
Rated 4.54 out of 5















Ellen –
Beautiful and supportive bra! I think this may be one of the most comfortable bras I have ever worn! The fabric is buttery soft yet still supportive. This is my new go-to bra. I love the fashion color!
Anonymous –
I love Natori and I especially love this bra, it is very comfortable! The band is super soft and it is invisible underneath my t-shirts. I am full-busted and love the support and lift this bra gives me!
D T –
This bra is amazing. It fits like a glove and the underwire never cuts into my skin and the band is very soft and comfortable! I have one in every color now. 🙂
Anonymous –
Thank you, Natori, for constructing a bra that I feel will now be my almost favorite. The only reason it is not number one is because of the padding. It fits well and feels good. Thank you, Zappos, for your excellent service, again!
Anonymous –
I love this bra! I have been using Natori for the past 3 years switching up from Olga. This particular style is ultra comfortable, covers everything it needs to, and has enough padding to conceal what you don’t want poking through your clothing without feeling like you are in a padded bra.
Anonymous –
I am 4 months pregnant and have gained a lot of size in my chest. I was 32DD before in Natori and now I am a 34G. The bra is comfortable, no digging in. It creates a nice round shape with some cleavage. It looks good under both v-neck tops and t shirts and the bra is low cut enough not to show. I thought the straps might be too flimsy for a G but they work just fine. The bra is also cute wit the lace lined cups gold charm at the center. Thank you Natori for making bras that actually are shaped for larger cup sizes!
K –
I’m a 32G (as per the measurements in a foundation store) – rib cage is 29″, bust at the biggest is 39″. This 32G was too small. The bra is well made, and attractive. Order a larger size than you think you need.
Laura –
I love this bra! I wear it almost daily. It is very comfortable and the wires do not dig into my sides. I am very ‘full’ and have trouble finding a bra that is sexy (ie not a granny bra with too much coverage) and functional (ie enough coverage to keep me contained comfortably). This bra is that perfect balance. I’ve already ordered another.
Emily –
This bra fit exactly like it does on the model, which is not a good thing. If you see at the bottom by the underwire it bunches up, which is not flattering, especially under clothes. It did not seem like a sizing issue, but really more of a design flaw. Natori is usually a reliable brand but I wouldn’t recommend this style.
Susan W –
Terrific piece of equipment! Expensive for me but well worth the comfort, fit and styling. Better than 4 cheaper bras.
Anonymous –
It’s expensive and perfect. I love this bra.
Mary –
This bra is aaaaamazing! It’s fits me perfectly and gives a nice shape without the uncomfortable padding others styles have. I normally wear a 34 D but had to get this one in a 36 D. This is my new favorite bra. Pricey but worth it.
Anonymous –
Bought this again to replace my old ones that really had had their day!! Best bra I have ever had for fit and comfort. I wear 34DDD and support is good. Love the smooth line under clothes, just enough lace to be pretty and enough padding to be discreet without me look larger or pushed up
LAURA M –
Fits a little tighter in the cup than other D’s I have
Anonymous –
Color is grey white? Like dirty white, but very comfy. I am keeping it
Mary –
In my case, there is a downside to being quite thin and having a full bust. Most bras, regardless of the price, seem to be ‘Granny’ bras, or look to me like they are. During a bra search, this bra was one of about 10 I tried. When I tried it on – there was no sense going any further. I’ve exclusively worn it since. That had to be over 10 years ago, or I think it was that long ago. It is my not only my’go-to’ bra, it is my only bra. Yes, I have several of them in many colors. It is so comfortable, looks great under everything and is pretty and kind ‘a sexy, so why have several different bras? I found, when I did that, the other bras stayed in the drawer and I wore this style only. What a waste having unworn bras with nothing to do but stay in my bra drawer! This one does it all from casual to dressy, not strapless, though. THAT is still an unsolved problem.
This bra is comfortable, looks very good under everything a generally does not show, but when it does it is very little and easily solvable with a few well placed, small safety pins. It is the ONLY bra I wear and love it.
Discriminating S –
What a grand “Go To” bra – for everyday and for the dress-up occasion not requiring a bra for a low neck outfit. This Natori bra is the primary bra I’ve worn for many years due to several factors –
#1 and foremost it is a supremely comfortable bra; #2. it is exceptionally good looking; #3 it does the job asked of it by supporting the girls without being noticed; #4 this bra lasts a long time. The ones I currently am wearing I’ve owned about 2 years; they still look new. However, I DO take good care of them by hand washing with a delicate soap in tepid water and hang to dry – no washing machine or dryer for this bra, or any other I also own.
Could one ask for more than comfort, very good looking, great support without being aware it is there and it last a long time. I am happy as can be.
BUT. . . I certainly Do wish Natori made this bra in black. They may; I’ve never seen it when I am looking for a black everyday bra. I’ve just ordered the navy bra – maybe it will work under black. That is yet to be seen. Otherwise this is the ‘no brainer’ bra we all, well those of us who own this bra love to have in our wardrobe.
Anonymous –
This has been my favorite bra for a long time. I have worn a 36C for years but have recently gained about 20 pounds (wah wah) so thought I would try a new cup size. The cups in the 36D were too big so I am returning. But when this bar fits it is the best bra ever!
Anonymous –
LOVE THIS BRA!!!!! Have been wearing this brand/style for years and whenever I branch out to another brand I hate it.
Anonymous –
I love this bra! It is extremely comfortable and supportive. Also, it leaves no lines! The pink color is very pretty!
Anonymous –
This has been my favorite bra for a decade, through weight gain, weight loss, pregnancy, postpartum, and pregnancy again. I’ve worn this bra in a 32C-G and 34DD-G (it’s been a rollercoaster of a decade for my breasts!). It’s incredibly comfortable, easy to care for, and compatible with a variety of clothing (from t shirts to blouses to dresses).
Georgette –
This bra is so comfortable and much prettier than my usual 24/7 perfect coverage ThirdLove bra. I love ThirdLove but I wanted something a little sexier but still comfortable. I wish this came in black! I’m a 34F in ThirdLove which translates to 36DDD in this bra. Really happy with the purchase
Edie –
This is my favorite bra. The lace along the top edge softs the line there. Plenty of coverage but still attractive. Recommend hand washing.
Anonymous –
The band size seems small. The bra is very pretty and provides good support.
Jessie –
The lace is itch on the edges of the cup.